Dr Conrad Coelho is a passionate educator with a decade of international academic experience, which includes Module Designing and Course Leadership. Conrad Coelho holds a PhD in the domain of Digital Marketing and his research straddles between social media advertisements, adoption of new digital technologies, and contemporary issues in the online world.
As a Senior Fellow of Advance HE (SFHEA), a member of the Chartered Institute of Marketing (CIM) and a Certified Management and Business Educator (CMBE) from the Chartered Association of Business Schools, UK, Conrad combines academic expertise with real-world insights.
At the Kent Business School, Dr Conrad Coelho serves as a Senior Lecturer (Associate Professor) in Digital Marketing and teaches the MSc (Digital Marketing and Analytics) as well as UG courses including the BSc Management (including joint honours) and BSc Marketing.
As an active academic citizen, Conrad has been contributing to academic quality assurance processes by serving as an External Examiner since 2018; previously for the University of Mumbai in India, and currently in the UK for the University of West England (UWE) Bristol.
Dr. Conrad Coelho is an active Digital Marketer who also volunteers as a consultant for NGOs and entrepreneurs. He leverages this industry experience to ensure that his teaching remains relevant to real-world applications. Conrad is keen to support small businesses through the UK Government’s ‘Help to Grow’ Management Programme and is also involved in the ‘Growing Kent and Medway’ project.
Previous appointments
2021-2023: Lecturer and Course Leader for BSc (Hons) Business and Marketing (Jan cohort) at the University of Central Lancashire, UK. Leading the delivery of Marketing and Digital Marketing modules for the MBA, MSc Digital Marketing, Apprenticeship as well as UG Courses.
2010-2021: Assistant Professor and Programme Coordinator for the Bachelor of Management Studies at Narsee Monjee College (Autonomous), India.
In addition to his academic pursuits, Dr Conrad Coelho holds a professional Latin and Ballroom dance teaching qualification from the ISTD (UK). His research on Online Dance Pedagogy has been published in prestigious international journals, including Dance Education in Practice, Research in Dance Education, and the ISTD (UK) magazine Dance!
Currently exploring new advancements such as anthropomorphism of digital assistants (chatbots), Cookie-less Online Marketing, the Metaverse and Spatial Computing.
Conrad's current teaching focus includes key areas of digital marketing such as Social Media Advertising, Digital Marketing Communication, Online Branding, E-Commerce and Marketing Metrics.
Previously, Conrad has taught across the business curriculum in India and the UK, at the undergraduate and postgraduate levels. He has also co-authored a reference book on Production and Quality Management (ISBN: 978-93-5202-092-8) for the students of the University of Mumbai in 2016.
Conrad has the experience of supervising PG Dissertations and Projects in the dynamic field of digital marketing.
2023: Professional Development Course for External Examiners, Advance HE
Journal articles
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